MARKETING STUDIO™
Imagine If You Could...
- Manage your corporate marketing assets in one location
- Improve visibility & control of the marketing process
- Create shared libraries for your graphic and document assets
- Access to layouts, graphics, branding, advertising & more
- Collaborate and manage approvals and publishing of marketing materials
- Increase the productivity of your internal teams and external partners
- Access your Marketing information anytime, anywhere
- Support client compliance and sign off on marketing assets
- Support version control and document management
FOR MANAGING MARKETING ASSET COORDINATION, APPROVAL COLLABORATION & MORE
Sourcing today requires a unique global perspective. Keeping options open, finding the right vendors and partners and delivering the right product in the right quality on time requires new tools and more control then ever. Seamless integration with the product development team in the pre-sourcing stage leaves more options open later in the game. Access to the final version of the spec, the final fit, the approved color can trim days if not weeks off of crucial delivery calendars. What you need is access to this data in one place and tools to leverage the details of executing multi vendor strategies in a market where timing is everything.… Production management is a key strategy for product development organizations today. With the introduction of Production Studio, Production & Sourcing Management is elevated to a collaborative partnership between members of the product development chain and the extended supply chain. Production Studio brings together people and information while supporting the key lifecycle stages and processes of product development.
Marketing Management is often a stand alone activity within a product development organization. But with product launches so intertwined with marketing and public relations efforts, product features and benefits so crucial in expressing the client value proposition and a range of mediums from web to catalog and retail to manage, marketing functions have changed forever. What you require is an understanding of how product lifecycle management can impact the marketing department and its activities. To find out more about Marketing Studio and best practices in Marketing Lifecycle Management register today for our Product Development Whitepaper series.
whitepaper
Meet Ethan
Marketing Studio™ Features:
- Manage your graphic files including catalogues, web pages, brochures, flyers, advertising campaigns, catalogs, layouts and presentations
- Manage your logos, images, pictures and source information from color to fonts
- Collaborate real time, leveraging the web through the Marketing Studio portal
- Support the visualization of marketing specific data during design & production lifecycles
- Manage the complexity of marketing asset management
- Support documents graphic files, pictures and more
- Support graphic legal asset management such as trade marks and copyrighting
- Support marketing libraries with powerful search capabilities
- Generate marketing management reports
- Support version control and document management
Marketing Studio™ Benefits:
- Structured and iterative Marketing Management processes
- Systems Architecture able to support the distribution of work among internal & external partners
- Well-defined project management tools to support the Marketing Development Chain
- Brand and Marketing Teams have common secure access to critical information
- Increased coordination of marketing assets
- Integrated marketing process with product lifecycle